Privacy Policy
About Our Privacy Policy
Hello! Welcome to The Little Match Masters Privacy Policy.
The Little Match Masters , a company doing business under the name N24labs is committed to protecting your privacy. While our apps are designed for young kids and parents, our websites n24labs.com are intended for adult use only. We take privacy seriously at The Little Match Masters and this policy is designed to share the information we collect and how we use it.
This Privacy Policy is also part of the Terms of Use that explain your rights and responsibilities, as well as those of Little Match Masters, when using our Services and Sites.
If you don’t agree with this Privacy Policy or the Terms of Use, you should not use these Sites or Services.
How We Collect Personal Data from You?
We collect personal data from the following sources:
01 Websites includes any websites operated by or for n24labs, including sites that we operate under our own domains/URLs and mini-sites that we run on third-party social networks such as Facebook.
02 Mobile games/apps includes mobile games or applications operated by us.
03 E-mail and other electronic messages includes electronic communications between you and us.
04 Customer Service includes calls or emails with our Customer Service.
05 Online registration forms subscriptions to our newsletters and marketing emails
06 Research activities in which you and/or your children may participate, both in person and online.
Information We Collect
Personal data is any information about a person from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you. Below you can find a more detailed description of what personal data we collect, for what purposes and which legal ground we rely on when processing your personal data.
Information We Collect for Your Account
We collect the following information when you create or log in to an account and/or subscribe to our Services
| What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
| When you register for an account for one of the Services When you make a purchase we process the following information in order to fulfill our contract with you | Our performance of a contract | |
| When you sign up for news and information related to our Services | Your consent | |
| - Analytics - To understand how our ads are performing | Our legitimate interest | Unique Device Identifiers such as |
When parents and grown ups create an account in any apps that offer a registration, the same login credentials can be used across all Sites and Services.
Information We Collect When You Play the Apps
We collect the following information when you install and/or use any of the Little Match Masters apps:
| What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
| - Analytics - To understand how our audience plays our apps. In order to understand how you use our app so that we can answer questions relating to the performance of our app and our business. These include: ● User experience ● User engagement with different parts of the app ● Purchasing behavior ● Improvement of functionality ● App technical performance ● Business performance ● Number of active users ● A/B test results | Our legitimate interest | Unique Device Identifiers such as: ● MixPanel ID ● Firebase ID ● IP Addresses ● Vendor ID Technical data such as: ● Time Spent in the App ● Game Progress ● Device Type, Version and Operating System ● Mobile Phone Carrier ● Purchases ● Time Spent Playing ● Achievements |
| - Analytics - To understand what went wrong - Crash Reports | Our legitimate interest | Information Tied to the Unique Device Identifiers ● System Environment Variables ● Event Information, For Example Where in the Game the Crash Occurred |
| - Subscription Status - To understand if and what subscriptions you have on the account to provide you with the Services that you have purchased | Our performance of a contract | ● Device ID ● IP Address ● App Store and Web Receipts ● Subscription Information |
The little Match Masters App
Apart from the above stated personal data the The little Match Masters App processes additional data.
The The little Match Masters App requests parents to optionally provide information about their child’s speech level, diagnosis and if the child attends speech therapy. This information is saved locally to the user’s device and used once to assign appropriate speech exercises. Once the child’s level is set, this information is deleted from the device.
Parents can optionally allow microphone and camera permissions to improve the experience of the The little Match Masters app for their child. This data is only used as part of the in-game experience and is not used for content creation. This data is saved locally to the user’s device and can be deleted at any time by the user. The little Match Masters uses TrueDepth camera: During the exercise, we may use ARKit with front-facing TrueDepth camera if your device is compatible. ARKit face anchors are used in order for the face filters to work and move with the user's face. We do not use the TrueDepth camera directly. We use TrueDepth camera only for face tracking and do not collect or store this data. Our usage of TrueDepth camera is limited to iOS ARKit FaceTracking API and due to API limitations, we cannot remove TrueDepth camera usage from The little Match Masters.
We Collect the Following Information when you Interact with Third-Party Social Networking Features
| What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
| When you interact with one of Little Match Masters social networking features (such as like buttons, comments, etc) Please note that the social media platforms may use personal information collected from theLittle Match Masters social network account on their platform for their own purposes as described in their own privacy policies | Our legitimate interest | Information You have Made Available, Which may Include the Following ● Demographic Information About you and Where you Live ● Your Comments, Reactions, Sharing of Our Social Media Account Posts or ● Other User-Generated Content Analytical Performance Data for Social Media Posts and Digital Ads |
We Gather the Following Data When You Take Part in Research Surveys, Focus Groups, Additional Research Projects, or Offer App Feedback
| What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
| To improve our existing products and services To develop and improve new products | The performance of a contract , or our legitimate interest if you voluntarily have provided us with your information | ● Your Email Address ● Your First Name ● Your Last Name ● Photos or Videos (if the Research is Conducted in Such a Manner that this is Shared/Collected) ● Other Personal Information You Provide us with |
We Collect the Following Information when You Sign Up for Digital Marketing Communications (e.g email, cross promotion or similar direct marketing)
| What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
| Subscribe to one of our digital marketing communications | Your consent | ● Your Email Address ● Your First Name ● Your Last Name |
| When we cross promote our own Services within our apps | Our legitimate interest | ● Information on what Other Services You have with Us |
The following data is gathered when you get in touch with our customer support:
| What we use your personal data for | Legal basis allowing the processing | Categories of personal data used for the processing |
| To provide you with support To gain insights on how we can improve our products and services To act according to applicable law in responding to consumer complaints To fulfill the agreement we have made with your regarding your purchase from us | Our legal obligation Our legitimate interest Our legal obligation Our contractual obligation | ● Your Name ● Email Address ● User ID ● Subscription / Purchase Data ● Technical data and information about Technical Issues ● Product Questions/Complaints ● General Questions ● Other Information or Content Regarding the Reason for Your Contact |
When You Visit Our Site, We Gather the Following Data
To assist with the delivery and analysis of our websites (such as calculating the quantity of times a page or advertisement has been viewed), we employ cookies and web beacons. Cookies are also used by us to customise advertisements and content.
Please contact us at admin@n24labs.com if you would like to review or have your child's information deleted.
How Your Information is Gathered and Handled by Us
When using our apps, we rely on service providers to assist us in gathering and using certain of your personal data. Despite the fact that we use their services, these companies serve as our processors and only process your personal data as directed by us.
This data may be gathered for various purposes, including the establishment of accounts, subscriptions, technical assistance, attribution of advertisements, transactional or promotional emails, emails for parental control, and payment processing.
We are using the following service providers' services for these purposes:
Amazon Web Services (aws.amazon.com/privacy)
Avalara (avalara.com/us/en/legal/privacy-policy.html)
Chargebee (chargebee.com/privacy)
Helpscout helpscout.com/company/legal/privacy)
SendGrid by Twilio (twilio.com/legal/privacy)
Stripe (stripe.com/privacy)
Any of the following service providers may receive your personal data:
Google Analytics (policies.google.com/privacy)
We also use the following analytics providers when you visit our websites:
Facebook Analytics (facebook.com/policy.php)
Google Analytics (policies.google.com/privacy)
How Our Applications Gather and Use Data About Children
Children and their parents in the US have the same rights as our users in the EU which are outlined in this Privacy Policy.
When a child plays our game we may collect:
When you play the apps we collect personal data indirectly from the following third-party analytics providers. These third parties do not share your user data; they are used to support the operation of our apps (respective privacy policies are noted below):
Google Analytics (policies.google.com/privacy)
The user may always request that The little match masters stop or delete the data. The information we gather is retained for as long as is required to fulfil the user's request for a service or as specified by the goals listed in this document.
Please email privacy@n24labs.com if you would like to review, remove, or opt out of services for yourself or your child.
User Generated Content
Children can generate content in our apps, which can include music, video, or photographs, in certain cases. There is no server storage involved—this content is saved locally on the device. This is content that you can take off of your device whenever you choose.
How We Use Your Information
We collaborate with businesses who promise to abide by this privacy statement and not use your information for unapproved uses.
We use the information we collect to:
How Your Information Is Stored by Us
The Little Match Masters employs industry-standard security protocols and methods to encrypt and secure the data it gathers. We demand that the outside parties we collaborate with follow suit.
These precautions and measures consist of:
Where Your Information Is Stored by Us
We may store the data we have both inside and outside of the United States, Canada, and the European Union. The information that you supply to us may be transmitted to countries outside of these areas as part of the Services, Sites, and products that we offer, as well as the third-party services that we utilise (such payment processors).
We shall take the necessary precautions to guarantee that any personal information pertaining to you is appropriately protected even in the event that we move your information outside of these territories. We will take the necessary precautions to guarantee that any personal data pertaining to you is appropriately protected in the event that we move your information outside of the European Union by utilising the appropriate transfer mechanism in compliance with privacy laws on a case-by-case basis.
How long do we retain your personal information?
Our personal data keeping policies are determined by the demands of our business and the law. We keep personal information for as long as it's required for the processing reason or purposes for which it was obtained, as well as for any other related, legal purpose. For instance, until the deadline for filing a claim resulting from the transaction has passed, we might hold onto specific transaction information and communication.
Additional Websites' Privacy Policies
The terms and privacy policies of other services that the little match master does not control may also apply to your use of the Sites and Services. This covers online social media networks, payment processors, mobile application stores, and mobile software platforms.
How to Make Changes or Delete Information
Your content is retained by Little match master for as long as it takes to operate its sites and services. Please email support@n24labs.com if you would like to review or remove your child's or your own information, or if you would like to opt out of having your information used at our sites and services.
Your Rights
Right of information: You have the right to be provided information regarding the processing of your personal data by us.
Right of access: You have the right to obtain confirmation as to whether or not we are processing your personal data and, if this should be the case, access to the personal data.
Right to rectification: You have the right to obtain rectification of inaccurate or incomplete personal data concerning you.
Right to erasure (“right to be forgotten”): Under certain circumstances you have the right to obtain the erasure of personal data concerning you.
Right to restriction: Under certain circumstances, you have the right to obtain the restriction of processing.
Right to data portability: Under certain circumstances you have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and the right to transmit this data to another controller.
Right to object: Under certain circumstances you have the right to object to the processing of personal data concerning you. This includes but is not limited to the right to object in cases in which we process your personal data based on legitimate interest.
Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you consider that Little Match Master ’s processing of personal data relating to you infringes the GDPR.
Right to withdraw consent: If a processing of your personal data is based on your consent as set out you have the right to withdraw your consent at any time.
Right to not be subject to a decision based solely on automated processing: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
CALIFORNIA USERS AND RESIDENTS
CALIFORNIA USERS AND RESIDENTS If any complaint with us is not satisfactorily resolved, you can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254.
Legal Disclosure
As you can see, we collect minimal personal data from parents and grown ups who wish to provide it, and some non-personal data for internal use only or in conjunction with third parties to help us operate, analyze, and improve our Sites and Services. In addition, we may disclose your personal or non-personal information to additional parties if we believe we are required to by law, by a judicial proceeding, to protect Little Match Masters rights and properties, or to investigate fraud, intellectual property infringement, and any other conduct that might be illegal or expose Little Match Masters or a user of its services to legal liability. In addition, Little Match Masters may disclose your information in the event of a change or proposed change in the ownership of the company; for example, a sale, a merger, or a bankruptcy.
Changes to our Privacy Policy
This policy was last updated July 31, 2023. Little Match Masters may change or update the Privacy Policy at any time as we add new or different features, or as the law changes. Unless another date is given, the changes are effective upon posting. If we make a significant material change to this policy that will change how we use, process or disclose Personal Information and we have your email address, we will contact you to notify you, before making the changes. You should review the Privacy Policy frequently.
How to Contact Us
In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, please contact us at:
N24 Labs
Kormangala
BENGALURU, Karnataka 560100
India
contact@n24labs.com
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